What's an important benefit of opting into automatically applied recommendations?

Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.

AI decides which recommendations to apply automatically to campaigns, without any need for human input.

Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.

Applying recommendations automatically will increase a campaign's budget or reallocate budget between campaigns when necessary to improve performance.


Certification program: 👉 Google Ads AI-Powered Performance Certification Answers

Explanation: The correct answer option is ‘Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.’ Opting into automatically applied recommendations empowers marketers to choose which recommendations are implemented across their entire account or manager account, ensuring consistency and adherence to best practices across all campaigns. This approach allows marketers to maintain control over the optimization process while leveraging the efficiency of automation. By selecting which recommendations to apply automatically, marketers can align optimizations with their specific goals, preferences, and strategies, ensuring that only relevant and beneficial changes are implemented. Additionally, this ensures that campaigns receive consistent treatment and that optimizations are applied uniformly, optimizing campaign performance and driving better results across the board. Therefore, opting into automatically applied recommendations provides an important benefit by allowing marketers to selectively implement best practices and optimizations across their account or manager account.

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