When developing image assets, which of these practices can help drive success?

Providing only square images as a means of maximizing the frequency with which assets can serve

Centering the most important content in the image asset to maximize impact

Selecting images with a white background since these images tend to perform better

Always uploading at least four relevant and unique images at the campaign or ad group level


Certification program: 👉 Google Ads AI-Powered Performance Certification Answers

Explanation: The correct answer is always uploading at least four relevant and unique images at the campaign or ad group level. This practice is crucial for driving success in image asset development because it allows for variation and optimization. By uploading multiple images, advertisers can test different visuals to determine which ones resonate best with their target audience. This approach enables them to gather valuable insights into audience preferences, engagement levels, and conversion rates associated with each image, ultimately allowing for informed decision-making and campaign optimization. Moreover, having a variety of images ensures that the campaign remains fresh and engaging over time, preventing ad fatigue and maintaining audience interest. Additionally, uploading multiple images provides flexibility for different placements and formats, maximizing the campaign’s reach and effectiveness across various platforms and devices. Therefore, always uploading at least four relevant and unique images at the campaign or ad group level is a best practice that can significantly enhance the success of image-based advertising efforts.

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