Which of these are two key benefits of using the Insights page? (Choose two.)

Discovering and applying consumer insights around things like rising search trends and new converting audiences

Discovering and diagnosing performance issues so campaigns can be run more succesfully

Understanding competitors' weekly spend through analysis of consumer insights.

Improving Search campaigns through the application of new consumer insights


Certification program: 👉 Google Ads AI-Powered Performance Certification Answers

Explanation: The selected answers are Discovering and applying consumer insights around things like rising search trends and new converting audiences and Discovering and diagnosing performance issues so campaigns can be run more successfully. The Insights page in digital advertising platforms such as Google Ads provides valuable data and analytics to advertisers, enabling them to gain insights into consumer behavior, market trends, and campaign performance. One key benefit is the ability to discover and apply consumer insights, such as identifying rising search trends and new converting audiences, which can inform campaign targeting and optimization strategies, ultimately driving more effective and targeted advertising efforts. Another key benefit is the capability to discover and diagnose performance issues, allowing advertisers to identify areas for improvement and take corrective actions to optimize campaign performance and achieve better results. By leveraging the Insights page, advertisers can gain valuable intelligence to enhance their campaigns, improve targeting precision, and maximize the return on investment (ROI) of their advertising spend, ultimately driving greater success and competitiveness in the digital advertising landscape.

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