Which of the following is an estimate of how well your Google Ads account is set to perform?

Optimization score

Attribution score

Recommendation score

Quality score


Certification program: 👉 Google Ads Measurement Certification Exam"

Explanation: The correct answer is Optimization score. The optimization score in Google Ads is an estimate of how well your Google Ads account is set to perform based on various factors and best practices. It provides insights into the overall health and effectiveness of your account, highlighting areas for improvement and optimization. The optimization score takes into account factors such as ad relevance, targeting settings, bid strategies, and account settings, among others, to provide a score ranging from 0% to 100%. A higher optimization score suggests that your account is well-optimized and aligned with Google’s recommended best practices, potentially leading to improved campaign performance and better results. By regularly monitoring and improving your optimization score, you can enhance the effectiveness and efficiency of your Google Ads campaigns, ultimately maximizing your return on investment (ROI) and achieving your advertising objectives. The other options listed—Attribution score, Recommendation score, and Quality score—are not measures of how well your Google Ads account is set to perform and therefore are incorrect.

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