Gail's Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose? Select one option.

Explanation: The correct answer is **Maximize clicks**. This bid strategy is best suited for Gail's Gifts because it focuses on driving as much traffic to their website as possible while staying within their budget. Maximize Clicks automatically adjusts bids to get the most clicks for the budget set by the advertiser. It is ideal for advertisers like Gail's Gifts who prioritize increasing website traffic and visibility within their allocated budget. By leveraging Maximize Clicks, Gail's Gifts can ensure that their ads are shown more frequently in relevant search results, increasing the likelihood of attracting potential customers to their website. This bid strategy is particularly beneficial when the primary goal is to drive traffic and maximize the number of visits to the website without explicitly optimizing for conversions or cost-per-acquisition targets.