Gary’s Good Boys is a pet store franchise planning to integrate their old database with HubSpot. On a discovery call, you learn they have budgeted several thousand dollars for the project and want it completed over the next quarter. What information is missing?

In the HubSpot Data Integration certification, the missing information is the definition of the project's technical goals and specific business requirements, which are critical for determining the integration's scope. While Gary’s Good Boys has provided a budget and a timeline, they have not yet articulated the "why" or "what"—specifically, which data points need to sync, how the integration will solve existing pain points, and what the successful end-state looks like for their franchise operations. Without these clear objectives, a project is highly susceptible to scope creep and misalignment, as the technical team cannot vet the feasibility of the build or ensure that the several thousand dollars allocated will actually deliver the necessary ROI or the intended "360-degree view" of their customers.