Gavin is creating a Google display ads campaign to help grow sales for his online clothing shop. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin's marketing goals?

Remarketing is the best option because it specifically targets users who have previously interacted with a website or app but haven't completed a desired action, like a purchase. This directly aligns with Gavin's goal of reaching users who viewed his clothing shop's pages without buying. Affinity audiences target users based on their long-term interests and passions, which is too broad for users who have already shown interest in his specific products. Similar Audiences find new users with similar browsing behaviors to existing remarketing lists, but Gavin first needs to define the group of users he wants to re-engage. In-market audiences target users actively researching or planning to purchase products or services, but again, this is broader than targeting those who have already visited his site.