Which of the following refers to the exact keyword match type?

It may show your ads on searches that have the same meaning or intent as the keyword

It may not include the keyword itself and shows your ads to related keywords

It shows your ads on phrases that relate to your keyword and may not include the keyword itself

It includes the meaning of your keyword and is more flexible than the broad match type


Certification program: 👉 Google Digital Marketing & E-commerce Professional Certificate (Coursera)

Explanation: The exact keyword match type refers to the option: “It may show your ads on searches that have the same meaning or intent as the keyword.” In this match type, ads are triggered to appear when users search for the specific keyword or closely related variations with the same meaning or intent. It provides a more precise targeting approach than broader match types, ensuring that the ads are displayed only when the user’s search aligns precisely with the chosen keyword. This match type is valuable for advertisers seeking a high level of control over the relevance of their ads to user queries, helping to attract a more targeted and intentional audience for their campaigns.

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