Gertie is the marketer for a client's website, PieBaker.com. Their customer has hired them to increase sales revenue through the site. They want to start by improving the landing page experience. What are two landing page elements that Gertie should focus on? Select the best answers.

Gertie should focus on a simple design and a clear value proposition. A simple design reduces cognitive load, making it easier for visitors to understand the page's purpose and take desired actions, which directly contributes to higher conversion rates. A clear value proposition immediately communicates the unique benefits of the product or service, convincing visitors that PieBaker.com offers what they need. While navigation and intuitiveness are important for overall website experience, on a dedicated landing page, navigation is often intentionally limited to guide users towards a single conversion goal, and intuitiveness is a broader concept encompassing design and value proposition. Turnaround time is a product or service attribute, not a landing page element itself.