Giovanni manages all his company’s social media channels.Which two actions does Linked In recommend to maximize the use of his content throughout the different channels?

LinkedIn recommends repurposing high-performing content to maximize its reach and impact across different channels. Repurposing top-performing social posts from other platforms as Sponsored Content on LinkedIn allows you to leverage proven engagement and reach a professional audience with content that has already resonated elsewhere. Similarly, repurposing successful email campaigns as LinkedIn Message Ads enables you to deliver targeted, personalized messages directly to LinkedIn members who are likely to be interested, based on the campaign's previous success. Sharing LinkedIn audience statistics on other networks is not a content maximization strategy. Duplicating the exact same message across all social networks is generally ineffective as each platform has unique audience expectations and content formats.