Go big on branding and be laser focused are 2 examples of______________

Go big on branding" and "be laser-focused" are key principles specifically for video content on Twitter. "Go big on branding" emphasizes making your brand prominent early and throughout the video to ensure recognition, which is particularly important in a fast-scrolling feed. "Be laser-focused" encourages concise, single-minded messaging in videos to capture attention quickly and deliver a clear point, as video consumption on social media is often brief. While these concepts can apply broadly to campaigns or tweets, they are fundamental to optimizing video performance and engagement on the platform. Tweet best practices would focus more on text, images, and links, and campaign best practices are broader strategic considerations.