Which of these companies would be ready to start a Google App campaign focused on in-app actions?

A finance company with a small app user base that wants to drive additional app installs.

A fitness company with a large website user base that's about to launch its new app.

A travel company with a large app user base that hasn't yet set values for the key actions that users take within the app.

An education company with a large app user base that's assigned values to the specific actions that users take within the app.


Certification program: 👉 Google Ads Apps Certification Exam

Explanation: The correct answer is ‘An education company with a large app user base that’s assigned values to the specific actions that users take within the app.’ This company is well-prepared to start a Google App campaign focused on in-app actions because it has already assigned values to the specific actions that users take within the app. Assigning values to key actions such as course enrollment, completion of quizzes, or interaction with learning materials allows the company to measure the effectiveness of its marketing efforts in terms of user engagement and conversion. With these values in place, the company can optimize its campaign towards driving these high-value in-app actions, ensuring that its advertising budget is allocated efficiently to achieve its desired outcomes. Additionally, having a large app user base provides a substantial audience for the campaign, increasing the potential reach and impact of the advertising efforts. Therefore, the education company is in a prime position to launch a Google App campaign focused on driving in-app actions and maximizing the return on investment for its marketing efforts.

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