Why might a shopper prefer to make a purchase using a retail app rather than a retail website?
An app can serve ads to a potential customer while they're browsing products.
Apps can redirect users to the company website to complete a purchase.
The latest industry news can be presented to a potential customer while they shop.
Personal information can be saved in an app to make checkout quick and easy.
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Explanation: The correct answer is Personal information can be saved in an app to make checkout quick and easy. A shopper might prefer to make a purchase using a retail app rather than a retail website because apps often offer features that streamline the checkout process and enhance convenience for users. By saving personal information such as shipping addresses, payment methods, and preferences within the app, users can expedite the checkout process and avoid the hassle of repeatedly entering the same information for each transaction. This not only saves time but also reduces friction in the purchasing journey, leading to a smoother and more satisfying user experience. Additionally, saved personal information in the app can contribute to a sense of security and trust, as users have control over their data and can easily manage their account settings. Therefore, the ability to save personal information in an app for quick and easy checkout aligns with the preferences of many shoppers seeking efficiency and convenience in their online shopping experience.
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