Google Ads follow the Media Rating Council's standards for view ability.What's required for an ad to be counted as a viewable impression?
Choose an answer
Tap an option to check your answer.
Correct answer: An ad must be more than 50%onscreen for more than two seconds..
Why this is the answer
The correct answer is An ad must be more than 50%onscreen for more than two seconds.This criterion aligns with the Media Rating Council's standards for view ability,ensuring that an ad is considered viewable if it meets this requirement. This standard indicates that an a discounted as viewable if atleast 50%of its pixels are visible on the screen for a minimum of two seconds.This metric aims to ensure that advertisers are charged for ads that have a reasonable opportunity to be seen by users, enhancing transparency and accountability in digital advertising.Adhering to these view ability standards helps advertisers optimize their campaigns and allocate resources more effectively,ultimately improving the overall performance and impact of their advertising efforts.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed