You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?
By any Comparison Shopping Service (CSS) you work with
By one Comparison Shopping Service (CSS)
By Google Merchant Center only
By Google My Business.
Certification program: 👉 Google Ads Shopping Certification Exam"
Explanation: The correct answer is ‘By any Comparison Shopping Service (CSS) you work with.’ When serving Shopping ads in the European Economic Area (EEA) and Switzerland, Google allows merchants to work with any Comparison Shopping Service (CSS) of their choice. This means that merchants have the flexibility to choose their preferred CSS partner to serve their Shopping ads in these regions. Google’s CSS program enables merchants to list their products on Google Shopping through CSS partners, providing them with increased visibility and reach across the EEA and Switzerland. By collaborating with CSS partners, merchants can leverage their expertise and technology to optimize their Shopping campaigns and effectively promote their products to potential customers in these regions. Therefore, understanding the role of CSS partners and their significance in serving Shopping ads is crucial for global companies looking to expand their reach and maximize their advertising efforts in the European market.
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