Google's "Helpful Content Update" was designed to penalize content created primarily for search engine traffic.

The statement is true. Google's Helpful Content Update, launched in August 2022, specifically targets content that appears to be created primarily to rank well in search engines rather than to genuinely help or inform human users. Its goal is to reward high-quality, original content written for people, by people, and to de-prioritize content that is unhelpful, unoriginal, or generated solely for SEO manipulation. This update emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles.