Gordon's Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?

The correct answer is Awareness. Gordon's Chocolatier wants to "reach millions of customers to tell their brand story and differentiate their product." This directly aligns with an awareness goal, which focuses on maximizing reach and introducing the brand to a broad audience. Conversion, while important, is a later-stage goal focused on driving purchases, not initial brand storytelling. Loyalty is an even later-stage goal, aiming to retain existing customers and encourage repeat business, which isn't the primary objective when trying to reach "millions of customers" for the first time.