Gordon's Chocolatier wants to run a Sponsored Products campaign for their new baker's chocolate, but they do not know which keywords shoppers who are in market for baker's chocolate would use. Which targeting method could they use?

Product targeting allows Gordon's Chocolatier to target specific products, categories, brands, or other product features relevant to their baker's chocolate. This is effective when they don't know specific keywords, as it places their ad directly on product detail pages or search results for complementary or similar items. Geotargeting is incorrect because it focuses on location, not product relevance. Manual keyword targeting is incorrect because the problem states they don't know which keywords shoppers would use, making manual selection difficult.