Gordons Chocolat i er is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?

The correct answer is "Add multiple images to showcase the products." Adding multiple images to showcase the products in a Sponsored Brands campaign is an effective way to optimize the ad creatives for building brand awareness. By displaying several images of the newly launched milk chocolates, Gordons Chocolatier can visually highlight the variety and appeal of their products, making them more memorable to potential customers. This approach helps increase visibility and brand recognition, as customers are more likely to engage with an ad that provides a clear and attractive view of the products being offered. In contrast, not adding product images or adding multiple logos may not be as effective in communicating the actual product value or enticing customers to consider the brand.