Guest posts can't help you earn referral traffic but they can increase brand exposure.

Guest posts are a valuable content marketing strategy that can significantly benefit your website in multiple ways, including both brand exposure and referral traffic. When you publish a guest post on another website, you typically include a backlink to your own site within the author bio or the content itself. This backlink serves as a direct pathway for readers of the host site to click through and visit your website, generating referral traffic. Therefore, the statement that guest posts cannot help you earn referral traffic is incorrect. While increased brand exposure is a definite benefit, referral traffic is an equally important outcome of a well-executed guest posting strategy.