Halfway through a customer's project, an unexpected issue arises. The team determines the timeline will be affected unless more resources are added. What should the project manager do?

The project manager's primary responsibility is to manage stakeholder expectations and communicate transparently. Informing the customer of the issue and presenting options (e.g., increased cost for additional resources to maintain the timeline, or an extended timeline at the original cost) allows the customer, as the key stakeholder, to make an informed decision based on their priorities. Absorbing costs internally is not a sustainable or ethical solution without customer approval, as it impacts the project's financial viability. Discussing team perceptions of customer values is speculative and doesn't address the immediate need for a decision. Adjusting the timeline unilaterally without customer consultation is a breach of trust and can lead to dissatisfaction.