Hamish is a successful hairdresser.He’s decided to grow his business by opening another salon.Hamish doesn’t have an online presence yet,butthinks this might help.Which of his business goals could being online help him achieve?

Being online can significantly help Hamish attract new customers by making his salon discoverable through search engines, social media, and online directories. Potential clients searching for hairdressers in his area can easily find his business, view his services, and book appointments. An online presence also facilitates gathering customer feedback through reviews, surveys, and direct messages, which is crucial for understanding customer satisfaction and improving services. While an online presence might indirectly lead to discovering new products through industry forums or supplier websites, its primary and most direct impact on a service-based business like a salon is customer acquisition and feedback collection. Sourcing new hair coloring products is more of a supply chain or industry research goal, not a direct benefit of having a general online presence for customer interaction.