Har is a is thinking about"BigRock"type of content that she can construct and deconstruct.Which two tactics would be optimal?
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Correct answer: Collect some of her most shared thought leadership articles and turn them into agate de-book, Gather all the FAQ s about her new product release and create a video tutorial based on them.
Why this is the answer
Big Rock" content is a foundational, comprehensive piece that can be broken down into smaller, related content assets. Collecting most-shared thought leadership articles and turning them into a guide or e-book is an excellent "Big Rock" strategy. The e-book is the comprehensive piece, and the individual articles are the smaller, deconstructed elements. Gathering FAQs about a new product release and creating a video tutorial also fits. The video tutorial serves as the "Big Rock," providing a comprehensive answer, while each FAQ could be a smaller, deconstructed element or even lead to individual short videos. Creating articles about product features is generally not a "Big Rock" unless it's a very extensive, overarching guide. An in-depth interview split into short videos is a good content strategy but doesn't necessarily start with a single "Big Rock" that's then deconstructed; rather, it's a series from the outset.
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