_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.

Paid Tactics have become crucial because social media algorithms have reduced the reach of organic (unpaid) content, meaning fewer people see posts unless they are promoted. Simultaneously, the sheer volume of content published daily makes it harder for any single piece of content to stand out organically. Paid tactics ensure content is seen by a targeted audience, overcoming these challenges. Earned Goals and Top of Funnel Conversions are outcomes or stages, not methods to address declining organic reach. Influencer Strategies are a type of paid tactic, but "Paid Tactics" is a broader and more accurate answer. Enterprise Tactics and Owned Strategies are too general and do not specifically address the problem of declining organic views and content saturation.