HealthyByte wants to engage "healthy lifestyle" customers. They've determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?

Display ads are the most effective solution here because they offer advanced targeting capabilities, allowing HealthyByte to segment and reach each of their three distinct "healthy lifestyle" audiences with tailored creatives. This precision ensures that the right message is delivered to the right customer segment, optimizing engagement and response. Video ads are a format, not a targeting solution, and while they can be part of a display campaign, they don't inherently solve the multi-audience targeting challenge. Sponsored Products and Sponsored Brands are retail-focused ad types primarily designed to promote specific products or brands on Amazon's shopping results and product pages, and they lack the broad, off-Amazon reach and granular audience segmentation needed to effectively engage diverse customer groups across the web.