Henrietta recently launched a high-end clothing line and hasn't invested marketing dollars to promote the website yet. Her initial marketing objective is to reach a broad audience and help as many people as possible come to know about her new line. Which campaign goal should Henrietta choose to achieve her objective?

The correct campaign goal is Brand awareness and reach because Google Ads defines it as the objective used to reach a broad audience and build awareness. It is intended for visibility-focused campaigns where the priority is showing ads to as many relevant people as possible rather than driving immediate lower-funnel actions. That matches a new product launch with no prior promotional activity and an initial need for broad exposure. Google’s brand-awareness guidance also emphasizes metrics such as impressions, reach, and frequency for this type of objective