Hitesh is running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Hitesh can target site visitors or cart abandoners, but not people who have actually made a purchase.

The statement is false because remarketing campaigns can target people who have already made a purchase. This is a common and effective strategy for encouraging repeat business, cross-selling, or upselling. For example, a retailer might remarket to past purchasers of a specific product with complementary items or accessories. While targeting site visitors and cart abandoners is also a key part of remarketing, excluding purchasers would mean missing a valuable segment of engaged customers.