Holly owns a dance studio.To improve sales of dance classes,she is reviewing how her marketing team could update the company's online presence.Aspartof therebrand,the team listened to customer feedback and mapped customer journeys.They identified two things online customers generally struggled with: navigating the website and finding the business's contact information.Whichof thebrand's touch points should Holly modify to help address her customer's feedback?
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Correct answer: Website layout.
Why this is the answer
The correct answer is Website layout. Holly's team identified that customers struggled with navigating the website and finding contact information. Both of these issues are directly related to the website's design and organization. Modifying the website layout can improve navigation and make contact information more accessible, directly addressing the customer feedback. The Instagram account is primarily a social media platform for engagement and visual content, not typically the primary source for detailed navigation or contact information for a business. The Instructor's Blog, while part of the online presence, is focused on content and expertise, not the overall navigational structure or contact details of the business.
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