House War ez is running a campaign tore market to existing brand customers for cross-selling purposes.What stage of the customer journey is House War ez focusingon?

The correct answer is Loyalty. Cross-selling to existing customers directly targets the Loyalty stage of the customer journey. At this stage, customers have already made a purchase and the goal is to deepen their relationship with the brand, encourage repeat purchases, and increase their lifetime value. Consideration is incorrect because it focuses on customers evaluating options before a first purchase. Awareness is incorrect as it targets potential customers who are just learning about a brand or product.