How are shop visits measured?
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Correct answer: When users engage with your ads and then visit your shop, Google attributes those shop visits back to the ad engagements in a privacy-safe way..
Why this is the answer
Google measures shop visits by attributing them to ad engagements when users interact with an ad and subsequently visit a physical store. This attribution is done in a privacy-safe manner, using aggregated and anonymized data rather than tracking individual users. The key is the engagement with the ad leading to the visit. The other options are incorrect because shop visits are not solely measured by in-store purchases, ad views alone, or online purchases. While purchases are a goal, the measurement focuses on the ad's influence on the physical store visit itself.
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