Generalx mobile app campaigns badge·EN·Updated 11 Jul 2026
How are you charged when applying an app clicks goal?
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Correct answer: You are only charged when a user clicks into the app store or directly into the app..
Why this is the answer
When using an app clicks goal, advertisers are charged on a pay-per-click (PPC) basis, meaning you only pay when a user actually clicks through to the app store or opens the app. This ensures that your budget is spent only on users who take the desired action, rather than on every impression, making the campaign more cost-efficient and directly tied to measurable engagement.