How can advertisers use both pre-curated and custom audience groups to create a more nuanced and effective engagement strategy?

Pre-curated audiences help advertisers reach broader groups using ready-to-use Amazon Ads audience segments. Custom audiences can support more specific engagement strategies based on defined behaviors, signals, or advertiser inputs. Combining both allows broader prospecting first and more focused reengagement later in the customer journey. This creates a fuller audience strategy across awareness, consideration, and conversion.