How can an advertiser create a more integrated approach for awareness and sales campaigns?
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Correct answer: Use past campaign insights to develop a full-funnel strategy.
Why this is the answer
A full-funnel strategy connects awareness and sales activity into one coordinated planning approach. Past campaign insights show which audiences, placements, and formats influenced different stages of the customer journey . Using those insights helps align upper-funnel reach with lower-funnel conversion tactics. This creates a stronger planning loop than treating awareness and sales as separate efforts.
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