How can CAPI and the Reddit Pixel together help improve tracking capabilities for advertisers? (Select all that apply). Select All Correct Responses

CAPI (Conversions API) and the Reddit Pixel work together to improve tracking by providing a more comprehensive view of user actions. The Reddit Pixel tracks web events directly from the browser, while CAPI allows advertisers to send server-side conversion data, which is less susceptible to browser-based tracking restrictions (like ad blockers or ITP). This dual approach strengthens the attribution picture by capturing more conversion events that might otherwise be missed, leading to a more accurate understanding of ad performance. It also expands conversion coverage by allowing advertisers to track a wider range of user actions, both on and off their website, contributing to more robust data for optimization. While improved tracking can lead to better performance, it doesn't guarantee it. Video view duration is not a primary focus of CAPI or the Reddit Pixel's combined functionality.