How can improving your EAT help your business? Choose the three best answers.

Improving your E-A-T (Expertise, Authoritativeness, Trustworthiness) helps your business by making your content more valuable and credible. When your content is perceived as expert, authoritative, and trustworthy, other websites are more likely to link to it, leading to more backlinks. This enhanced credibility also builds trust with your audience, which can directly improve conversion rates as users feel more confident in your offerings. Furthermore, high-quality, trustworthy content is more likely to be shared across social media and other platforms, increasing its reach. While E-A-T is a crucial concept for Google's quality raters, it's not a direct ranking factor in the same way keywords or backlinks are; rather, it influences ranking through its impact on user experience and engagement signals, making "Get more leads as Google uses it as a ranking factor" an indirect and less precise benefit.