How can Pinterest Performance+ products be used?
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Correct answer: As individual features in non-Performance+ campaigns, As a bundle in a Performance+ campaign.
Why this is the answer
Pinterest Performance+ products offer flexibility in their application. They can be utilized as individual features, such as specific targeting options or creative formats, within any standard Pinterest campaign, not just Performance+ campaigns. This allows advertisers to leverage advanced capabilities without committing to the full Performance+ suite. Additionally, these products are designed to work synergistically as a bundle within a dedicated Performance+ campaign, maximizing automation and optimization for performance goals. They are not restricted to newly created campaigns; existing campaigns can be updated to incorporate them. Furthermore, Performance+ products are primarily designed for conversion-focused objectives, not solely Awareness or Consideration.
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