How can PPC retargeting help to improve conversions?

PPC retargeting improves conversions by re-engaging users who have previously shown interest in your product or service. By displaying ads with unique copy tailored to their past interactions (e.g., viewed a specific product, abandoned a cart), you can address their specific needs or objections, reminding them of your offering and encouraging them to complete a desired action. This personalized approach is highly effective because these users are already familiar with your brand and further down the sales funnel. Showing ads only after 9 pm or only on mobile devices are arbitrary restrictions that don't inherently leverage user behavior for improved conversion rates.