How can Smart Bidding support a business goal to optimize profit rather than revenue?

Smart Bidding can optimize for profit by allowing advertisers to incorporate business data, such as product margins or customer lifetime value, into their bidding strategy. Instead of solely optimizing for the highest transaction value (revenue), Smart Bidding can adjust bids based on the actual profitability of a conversion. This ensures that the system prioritizes conversions that generate higher profit for the business. The other options describe general benefits of Smart Bidding or digital advertising but don't specifically address the distinction between optimizing for profit versus revenue. Optimizing across channels, delivering relevant creatives, or improving attribution are valuable but don't inherently shift the focus from revenue to profit without the integration of specific business data.