How can Smart Bidding support a client’s goal to optimize profit rather than revenue?

Smart Bidding can optimize for profit by incorporating business data like product margins or lifetime value (LTV) into its bidding strategy, rather than solely relying on the transaction value (revenue). This allows the system to bid more aggressively on conversions that are more profitable for the client. The other options describe general benefits or capabilities of Smart Bidding but don't specifically address the distinction between optimizing for profit versus revenue. Delivering the right creative (option 1) is a creative optimization, not a profit optimization. Attributing more conversions (option 2) focuses on measurement, not the bidding goal itself. Optimizing across channels (option 4) is a scope benefit, not a profit-specific mechanism.