How can the Events endpoint help you build more personalized customer journeys? Select 2 Correct Responses

The Events endpoint captures interactions contacts have with your brand, which is crucial for personalization. Knowing the time since a contact's last login allows you to tailor re-engagement campaigns or offer incentives based on their activity level. Similarly, tracking the date and time a page was visited on your website provides insight into their interests and browsing behavior, enabling you to deliver relevant content or product recommendations. While location and device type can be useful for segmentation, the Events endpoint primarily focuses on specific, time-stamped actions, making login times and page visits directly actionable for journey personalization.