How can you align your strategy with business goals?

Aligning your SEO strategy with business goals means identifying key performance indicators (KPIs) that directly contribute to the company's overarching objectives, often called the "North Star metric." Leading indicators are crucial because they predict future success and allow for proactive adjustments. For example, if the business goal is increased revenue (North Star), leading SEO indicators might include organic traffic to product pages, conversion rates from organic search, or keyword rankings for high-value terms. Simply focusing on revenue is a lagging indicator; it tells you what happened, not what's happening or what will happen. Asking your manager is a good step for clarification but doesn't define the strategic alignment itself.