How can you detect important problems your strategy should solve?

Assessing the status quo is crucial for identifying problems because it involves a comprehensive review of current operations and external factors. By asking about bottlenecks, you pinpoint areas hindering progress. Evaluating execution quality reveals inefficiencies or errors in current processes. Analyzing competitor performance helps identify gaps in your own strategy or areas where competitors excel, providing benchmarks for improvement. This structured self-assessment directly uncovers critical issues that your SEO strategy must address to be effective. Simply looking at how you execute is too narrow; it doesn't provide the broader context of bottlenecks or competitor actions. A company survey might offer general feedback but is unlikely to provide the specific, actionable insights needed for an SEO strategy.