How can you find unlinked brand mentions using Content Explorer?

To find unlinked brand mentions in Ahrefs Content Explorer, you search for your brand name. The key step is to exclude mentions from your own website, as these are already linked or on your owned properties and not opportunities for new backlinks. You achieve this by using the -site:[yourwebsite.com] operator. This narrows down the results to third-party sites that have mentioned your brand without linking to you, presenting potential outreach opportunities. Searching for broken links (option 1) won't directly show unlinked mentions, as it focuses on existing links that are no longer working. "Only linked mentions" (option 2) is the opposite of what you want to find. Searching for competitors (option 4) is for competitive analysis, not finding unlinked mentions of your own brand.