How can you monitor brand mentions on the web?

To monitor brand mentions, you should use Ahrefs' "Mentions" alert feature. By entering your brand name into the "search query" field within a Mentions alert, Ahrefs will actively scan the web for new mentions of that specific term, notifying you when they occur. This is the most direct and effective method for tracking brand mentions. "Lost backlinks" alerts are designed to notify you when a backlink to your site is removed, not for general brand mentions. Setting up a new keywords alert for your brand name would track keyword rankings, not direct mentions across the web. Rank Tracker monitors your website's keyword positions in search results, which is different from tracking where your brand name is mentioned on other websites.