How can you monitor the backlink-building strategies of your competitors?

Setting a backlinks alert for your competitors' homepages in Ahrefs allows you to receive notifications whenever they acquire new backlinks. This directly reveals their backlink-building activities, including new referring domains and anchor text used. This insight helps you understand their link acquisition strategies, identify potential link opportunities for yourself, and react to their efforts. Using a new keyword alert for a brand name would track keyword rankings, not backlink acquisition. The Rank Tracker tool monitors keyword positions, not new backlinks. Setting up a mentions alert tracks brand mentions across the web, which may or may not include new backlinks and doesn't specifically focus on link acquisition.