How can you monitor your brand’s popularity over time in Content Explorer?

To monitor your brand's popularity over time in Content Explorer, you should search for your brand name and then apply a filter by published date. This allows you to see how often your brand has been mentioned across different time periods, indicating trends in its popularity. Filtering for social media mentions only would provide an incomplete picture, as Content Explorer indexes more than just social platforms. While excluding mentions from your own website can be useful for finding external mentions, it doesn't directly help in tracking popularity over time without the date filter. Filtering by page traffic is irrelevant for tracking brand mentions over time; it focuses on the popularity of the mentioning page, not the brand itself.