How can your campaign reach audiences who have opted out of tracking, via Apple’s App Tracking Transparency?
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Correct answer: Work with an approved Mobile Measurement Partner (MMP) to leverage S KAd Network on X.
Why this is the answer
Due to Apple’s App Tracking Transparency (ATT), users can opt out of tracking, which limits traditional attribution methods. To still reach and measure campaigns for these users, advertisers can work with an approved Mobile Measurement Partner (MMP) to use SKAdNetwork, Apple’s privacy-compliant framework. SKAdNetwork allows advertisers to track app installs and conversions without accessing user-level data, enabling campaigns to engage iOS users while respecting their privacy choices.
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