How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

Creating custom segments is the most effective way to compare conversion rates based on specific user behaviors like viewing a particular page. One segment would isolate sessions where the "About Us" page was viewed, and another would include sessions where it was not. Applying these segments to a report like the Ecommerce Overview allows for a direct comparison of conversion rates between these two distinct user groups. Comparing page metrics in different reports (first option) or using Page Value (second option) would not isolate the conversion rate based on the presence or absence of a page view within a session. The Reverse Goal Path report (fourth option) shows paths to a goal, not a comparison of conversion rates based on a page view.