How could you segment conversions in Search Ads 360 to determine where sales are comingfrom,apart from giving full credit to paid search ads?

To segment conversions in Search Ads 360 and determine the sources of sales apart from giving full credit to paid searchads,the recommended approach is to connect your Google Analytics 4 account to Search Ads 360.By integrating Google Analytics 4,advertisers can gain a more holistic view of customer interactions and attribute conversions across various touch points,including social media,organic search,and other channels.This connection allows for a comprehensive analysis of the customer journey,enabling the identification of the specific sources that contribute to conversions beyond paid search ads.Unlike connecting social media accounts,Google Ads accounts,or Looker Studio,integrating Google Analytics 4 provides a robust and widely-used analytics platform for a more nuanced understanding of conversion attribution within the Search Ads 360 context.