How do shoppers on Pinterest differ from other platforms?

Shoppers on Pinterest are often in a planning mindset, using the platform for inspiration and discovery before making a purchase. This means they are actively looking for ideas and products, which can lead to them adding multiple items to their cart when they do decide to buy. Therefore, they tend to have bigger baskets at checkout compared to users on other platforms who might be browsing more casually or for entertainment. The other options are incorrect because Pinterest users are highly motivated to purchase, often spending more money as they are in a shopping-oriented mindset, and their planning behavior leads to larger, not smaller, purchases.